Saturday, November 3, 2012
Chapter 10 Question 1
The most impressive
marketing strategy I have encountered as a consumer in the past week is from a Halloween
shop. Marketing strategies are to help to the company to gain as much profit as
possible. The Halloween shop that I passed by in the past week had done a great
job on its marketing strategy. It caught my attention even I was not looking
for a costume. The shop shows many different and creative costumes right in the
front of the transparent door and windows. These make every pedestrian would
take a look to their costumes even they did not walk into the shop. That will definitely
benefit to the company. However, the least effective marketing strategies I encountered
are Walmart’s brags of low prices. Every time when I enter Walmart, there must
be a large post claiming those are the products with lowest prices. However, I do
not think this is a good strategy because most of the time that product is not
really in a lowest price. As time pass by, I believe most customers will notice
it. And lower its profit in return.
Subscribe to:
Post Comments (Atom)
I agree with you that the costumes that Halloween shops have in their display window attracts customers. I personally always walk into Halloweeen stores after seeing their costumes in the windows even though I know the costumes are the same as the previous years. The only thing that isn't good about these shops are the prices of some of the costumes. I also agree with you that Walmart doesn't have the lowest prices for every item, but I do believe that some items from here are cheaper than they are at places like Target.
ReplyDelete