After reading the entire chapter
10, I found out one thing that is very meaningful to me. The chapter mentions
about the other errors in thinking and to avoid confirmation bias in doing a
business. “A business may fail to do its research or to consider certain
evidence because it assumes that its beliefs are correct when in fact they may
not be.” I totally agree with this statement since the world keeps changing
once every second. People especially merchants or businessmen, should keep an
eye on what is happening every second in order to make everything up to date. By
doing so, that can avoid many unnecessary disagreements among the business
world. Besides, communication and listening skills are also the key to lead to
good or bad marketing decisions. A firm should always keep a good relationship with
the customers. In order to improve the marketing strategies, consumers also play an
important role in it.
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